When a Lagos-based brand, first came to us, they had all the right pieces—great products, loyal customers, and a mission that clicked. But their site? Invisible on Google. And if you’re not showing up in search, you’re basically whispering into the void.
“We Were Posting… But Nothing Happened.”
That’s what the founder, told us. She had blog posts. Product pages. Even testimonials. But when we ran a quick audit? Zero structured metadata. Missing alt tags. Pages loaded like they were on dial-up. And none of their keywords matched what people were actually searching for.
We weren’t surprised. Most small brands focus on their craft (rightfully so) and forget that search engines don’t read between the lines. They need structure. Relevance. Speed.
What We Did (That Changed Everything)
First, we tackled the basics:
- Compressed image sizes (those product shots were gorgeous… and heavy)
- Installed Rank Math, cleaned up the metadata mess
- Added keyword-focused headers and slugs—no more “/page-6” URLs
- Created internal links between blog posts and product pages
- Set up Google Search Console and fixed crawl errors
Then we created a simple content plan:
2 blog posts per month, answering real questions that readers can relate to.
Three Months Later? Page One.
Their top product category now ranks on the first page for their core business Site traffic doubled. Bounce rate dropped. And the founder? “I’m finally getting orders from people who found us on Google—not just Instagram.”
The Takeaway?
SEO isn’t magic—it’s method. Consistent, structured, and rooted in what people are already searching for. You don’t have to go viral. You just have to get found.
