Getting your website to rank on Google can feel like dating someone who’s sending mixed signals. One day you’re showing up on page one; the next, you’re lost in the void. But here’s the deal—Google’s not playing hard to get. It just likes clear structure, fast speed, and relevant content.
Let’s break down how to make your site… well, irresistible.
Start With the Obvious: Content That Actually Helps
Google doesn’t care how poetic your homepage sounds. It cares whether someone searching “affordable Lagos event planner” finds your site helpful. So ask yourself—are you answering questions real people are typing into that search bar?
Use tools like AnswerThePublic or Google’s “People Also Ask” feature to tap into your audience’s actual curiosity.
Structure Matters (Yes, Even Online)
- Use headings properly: One H1 per page, followed by logical H2s and H3s. It’s not just for looks—Google reads them like a table of contents.
- Make URLs readable: Avoid long strings of nonsense. “/about-us” beats “/page-id?489.”
- Internal linking: Link to your own posts where relevant. It keeps people (and crawlers) exploring your site longer.
Technical SEO Isn’t Scary. Just… A Bit Nerdy.
- Install an SEO plugin like Rank Math or Yoast—they guide you through the basics.
- Compress images (yes, again—we’ll keep saying it).
- Make your site mobile-friendly—Google indexes mobile first now, so don’t treat it like an afterthought.
The Real Secret? Consistency.
SEO isn’t a one-time setup. It’s showing up consistently with fresh content, tidy structure, and decent load speed. Google rewards effort over time—kind of like building trust in a relationship.
And if all of this feels like a second job? That’s where we step in.
